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What do I Need for a Great Business Website?

July 30, 2014 - Web -

You’ve decided that your business needs a new website, but you’re not sure where to begin. First, you’ll want to work with a talented web developer (like us!) so that your website is visually appealing, functional, and user-friendly. You will also bear a great deal of the responsibility for ensuring that your website rocks, and that means you’ll need to be prepared.

So what exactly do you need for a great website? Follow this list and you’ll be on your way to creating a fantastic, engaging and effective site.

1. Clear idea of what you want

Take some time to write down your ideas for design and content. What overall look would you like for your site and how many pages will you need? If you’re struggling, research your competitors’ websites and make note of what you like or don’t like. When you meet with your web designer, bring your ideas and they’ll be much better prepared to design layout options that match your vision.

2. Understanding of your goals

You’ll need to identify what you want to accomplish with your website so it can be built around those goals. Are you aiming to make sales, improve your brand’s recognisability, or increase knowledge of your services? Identifying your primary goals will ensure that any important functionalities are worked into the initial design rather than added later, which may delay the process.

3. Great content

Once your site is being developed, it’s up to you to make sure that your content is top-notch. If writing isn’t your thing, you might want to consider hiring a copywriter. Content can make or break a website, so you’ll want yours to be clear, concise and engaging to keep visitors interested. This is also the time to pare down your content so that your site is balanced and customers aren’t overwhelmed by page after page of information.

4. Quality images

Professional images really elevate a website, increasing its visual appeal. While stock photos can work well in certain cases, it’s also great to have your own images to add a personal touch. You can always hire a professional, but if you have a decent camera and a good eye, you can take your own pictures of your office, projects, and the people you work with.

5. Excitement & involvement

The project will run so much smoother if you’re genuinely interested and involved throughout the process. Running a business can get busy and it’s easy to become side-tracked, but you’ll need to devote a significant amount of attention to the website creation process to make sure that it meets your needs and expectations. Your developer will appreciate timely input at key stages to keep the project on track and the result will be a great website that helps your business shine.

If you’re interested in discussing an upcoming web project, don’t hesitate to contact us. We would love to help make your vision a reality!

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