As designers, we understand the importance of colour. It’s what grabs your attention, attracts you to a brand, and influences your purchases.
But we also see how businesses can struggle to choose colours that effectively reflect their brand’s key values and personality.
What do your colours say about your brand? We’ve outlined a few of the key feelings associated with some of the most popular colours, so you can see if the ones you have chosen are working for you.
And if you’re just starting to brand your business, you might find your colour inspiration!