April and May always bring a flood of trade show events for a wide range of industries. At this point, you should be well on your way in the planning process and your major display items should be ordered. In the coming weeks, you should be thinking about every detail of your display and marketing plan. What materials will you hand out? What are you going to say?
Here are some helpful reminders and tips to spur your plans so you can make the most of your next trade show.