If you have just launched a website, you might be wondering what next? Or maybe your established site has gradually become neglected over time. Whether it’s new or old, these steps can make sure your website reaches its peak performance. Here’s a condensed version of some of the most important tips we’ve been offering in our newsletters and presentations over the past months.
1. Analytics & Monitoring
Don’t launch your site and forget about it! Utilize a program like Google Analytics to regularly check your website traffic to see who is visiting your site, where they’re coming from, what content they’re looking for, and more.
2. Advertise Your Website
What good is a website if no one knows about it? Make sure you spread the word through newsletters or social media posts, update your online directories, and add your website to all communications like business cards and email signatures.
3. Social Media
Social media can help you develop your online presence and improve your search engine ranking. It also provides an outlet for spreading website content, blogs, products, and special promotions. The launch of a new site is the perfect time to dive into social media or refresh your existing profiles.
When it comes to your online presence, content is key! Make sure you update your website content regularly so it doesn’t appear stale and neglected. Fresh content can also help your search engine ranking, improving the likeliness that your site will be found.
5. New Functionalities
Web design trends are constantly changing. If your site has been around for a while, it might be time to think about any new functionalities that could benefit your clients. Just a few options include interactive forms, an online catalogue, and social media feeds.