If your business’s Facebook posts have received little engagement, you’re not alone.
According to Gallup, Inc., “consumers are highly adept at tuning out brand-related Facebook and Twitter content.”
The following are a few examples of what has worked for our Facebook page. Although every business and audience is different, you should be able to apply some of these ideas to your own page in order to see your reach and engagement numbers grow.
VARY YOUR CONTENT
- People get bored with the same types of posts
- We post a variety of text updates, images, and links, as well as a good mix of our own original content alongside shares from relevant industry experts
- We’ve also found that this can help with your rank within Facebook’s content-ranking algorithm
SHOW THE PEOPLE BEHIND YOUR BUSINESS
- Everyone gets to know the Logikal Code team through our Facebook page – we use our page to welcome new employees, recognize birthdays, and document team events
- These types of posts receive a great response from our followers – plus, an added bonus is that you can tag your employees so the post reaches beyond your page followers and over to the friends of your employees (you may just get a few extra page ‘likes’ whenever you do this!)
DEMONSTRATE YOUR EXPERTISE
- A few of our areas of expertise include marketing, online trends, technology, small business, and so much more
- When people follow our page, they know they can expect to see content related to our niche such as social media advice, design tips, website tracking information, etc.
- It is important that you identify what your niche is and keep your page content relevant – while it is okay to include personal and seasonal content, make sure that someone looking at your Facebook page is able to understand at a glance what your business is all about
- Those interested in your expertise will follow your page if they see you are offering something of value
- By its very definition, social media is meant to be ‘SOCIAL’
- When creating your Facebook content, remember that you are posting FOR people and you want them to engage
- Before posting, ask yourself if the content is interesting and/or providing value for your audience – if it isn’t, perhaps you should rethink your post
- It’s easy to get caught up in corporate lingo but if your audience is primarily made up of small business owners and/or community members, your jargon is likely to be lost upon them
- Never be afraid to include some fun and light-hearted content – inject some personality into your posts so you don’t sound like a corporate robot!