At Logikal Code, we LOVE social media! We also enjoy helping our clients learn how to harness the power of social networks to reach their marketing goals.
Businesses of all sizes have flocked to Twitter, Facebook, Pinterest, etc. to reach out to customers and promote their brands, but not all of them are doing this well. Every day we scroll through our social media feeds and see the same mistakes over and over again.
We’ve put together this list of the top 5 most common, cringe-worthy mistakes businesses are making with their social media posts. I’m sure you’ve been annoyed by some of these posts as a consumer, and perhaps your business has even been guilty of a few of them from time to time. It’s time to change your habits and banish these common mistakes from social media feeds everywhere! They’re not only annoying, but they’re killing your engagement and brand appeal.
1. Too much of the same content
We all have friends on Facebook that post the same status updates all of the time. Whether it’s their exercise regime, pictures of their kids, or political musings, eventually all of their friends (including you) begin to tune them out, maybe even clicking the ‘unfollow’ or ‘unfriend’ button.
Don’t be the brand version of your annoying friend! Make sure your content is fresh, engaging, and varied so you don’t fall into a social media rut. Try to create a mix that includes fun content, behind-the-scenes pictures, helpful tips, product images, and your latest promos. Give people a reason to follow and engage with your brand; this involves being mindful of the ratio of sales-focused content you share, so every post doesn’t sound like an ad.
2. Too many hashtags
Hashtags are everywhere on social media. They’re a great way to categorize your content on Twitter, Pinterest, Instagram, Google+ and even Facebook, making your content easier to discover and increasing your brand’s reach.
However, like all great things in life, hashtags are best used in moderation. Some businesses use #so #many #hashtags #in #every #social #media #post #that #it #gets #really #difficult #to #read, right? Limit yourself to a maximum of 2-3 relevant hashtags in each post; trust me, your followers will appreciate it.
3. Irrelevant content
If you’re a shoe store, you probably shouldn’t be posting recipes for the best peach pie (unless you can somehow relate that to your business). We continuously see businesses posting nothing but unrelated content. While a bit of variety is great, your social networks should also have a clear theme.
If you’re participating in a staff challenge to see who makes the best dessert, then maybe posting that peach pie recipe isn’t a bad idea. The key here is context! Your customers should be able to look at your social networks and immediately get a sense of what your business is all about, and that’s going to be rather difficult if none of your posts are related.
4. Poor quality images
When it comes to social media, people have very short attention spans. Quality images are not only more engaging than text updates, but they’re also easier to consume when scrolling through a cluttered social media feed. However, all of the benefits of images are crushed by poor quality.
It’s quite surprising to see how many businesses are utilizing unprofessional, sloppy, and unattractive graphics. Make sure your images are high quality and optimized for each social network. Stretched or blurry images will only be overlooked and offer your followers a negative impression of your brand.
5. Too many posts
Some businesses seem to think that the key to social media success is continuous posting, all day, every day. While this might work for a select few, it won’t for the vast majority. Most likely, you’re wasting your time and losing followers by annoying them with your constant updates.
The ideal number of social media posts per week varies for each business and network, depending on the size of your audience, the competition, and your fans’ engagement. Brands with a large, engaged fan-base can post more often than those with a small, silent audience. The key here is engagement. Focus on the quality over the quantity of your posts so the content you share is effective rather than wasted.