It’s spring! (According to the calendar, anyway.) You might be sprucing up your home or office in order to incorporate some of the freshness this new season brings. Have you thought about applying the same concept to your social media marketing? Your social networks can get a bit stale over time, especially if you keep doing the same thing over and over again. Every business needs to keep things fresh, so why not try some of these tips!
Get a makeover
You know how a fresh coat of paint can completely change a room? Livening up your graphic design can do the same thing for your social media. Some simple updates to your standard graphics can help re-engage your existing fans, while also attracting new ones. People are more drawn to visuals, so you’ll likely notice an immediate response to your page’s makeover.
Rethink any unnecessary accounts
That Pinterest account you created but have yet to use? It’s time to decide if you need it; if you don’t, hit the ‘delete’ button now. Under-utilized accounts can actually bring your business down. If they haven’t seen activity in months, you’re not providing a very good impression of your organization. Remember, it’s better to do a few social networks well than do many of them poorly.
Come up with a fresh strategy
Doing the same thing day in and day out gets boring right? That’s how your followers feel when you post the same types of content every day. Look for sources of inspiration; do a bit of research and follow other businesses to see what they’re doing with social media. Take these new ideas and create content pieces that you can use for your social networks (and beyond!).
Increase the conversation
Sometimes it’s easy to forget that the key to social media is the social part. If you’re doing a whole lot of talking and not really listening, you’re missing out on opportunities to engage your fans. Take a look at your most recent posts; if no one has engaged with you (liked, commented, retweeted, etc.) in a while, it’s time to rethink your strategy. Get people involved with your business- don’t be afraid to be fun, conversational, and show some personality! Your fans want to engage with a person, not a robot.