Take a look at your brand’s visual identity. Is it consistent? Is it appealing? Does it speak to your target audience? You want your brand’s “look” to be recognizable, eye-catching, unique, and even a bit inspiring. If your overall look is lacking (or non-existent!), here are some tips that can help.
Figure out who you are
If you’re starting to build a brand identity from scratch, you need to decide what you want your business to be known for. Make sure that your brand stands out from the competition. This doesn’t have to be that complicated, just think about what makes your business different from all of the others. By identifying your key values and goals, you can begin to create a brand that is uniquely you!
Keep it simple
You can’t expect your audience to recognize every subtle design element of a business logo, or remember a 20-word tagline. Sometimes simpler really is better, so make sure any slogans get to the point, and don’t overload your visual identity with too many different colours and details.
Make sure people can easily recognize your brand. That means being consistent across all marketing channels. Your business cards, stationery, website, and social networks should all have a similar look. Not only will this create a cohesive brand identity, but it will also lend credibility to your organization since your audience will instantly recognize your official social networks and other communications.
Change it up
Just like fashion changes over time, so do design trends. Sometimes a new logo, or a simple facelift of business cards and print materials can make a big difference. Complete rebranding might not be necessary, but a few changes to your usual designs can help freshen things up. A good graphic designer will be able to work with your company’s current branding and develop a design that meets your needs.
We happen to have a team of fantastic graphic designers that can bring your ideas to life! Read up on the marketing and design services available.