It’s hard to believe, but 2013 is coming to a close. Heading into the New Year you should be reviewing your business’s successes this year in order to develop new strategies for 2014. Here are some areas to evaluate:
Hopefully you were using Google Analytics or another tracking software to monitor your website’s performance over the past year. How did your website perform in 2013 and are you satisfied with the traffic? If you want to improve its performance, you should consider better advertising, search engine optimization, or adding a blog. An out-dated website can also hurt your overall traffic, so it might be time for a simple refresh or the addition of new features and functionalities.
Consider how you allocated your marketing budget over the past year, including the division between traditional marketing (print materials, newspaper, radio, and television ads) versus online marketing (website, social media, online advertising). What worked and what didn’t? You might need to restructure your budget in order to explore new marketing avenues and accommodate the channels that worked particularly well for your business.
The quality of your social media and blog content has a huge impact on readers’ engagement, web traffic, and overall online visibility. Evaluate what types of content received the best response and identify ways of creating similar content for the coming year. If you’ve been struggling to find and create great content, you should look for new forums and blogs that deal with your specific industry. You might even want to create a schedule for your social media or blog to stay on track and develop a regular routine.
Efficiency & Productivity
What slowed you down over the past year? Identify the areas of your business that need better management and think about new policies you can adopt to make life easier. With the wide variety of online tools and apps available, you might be able to find simple solutions to some common headaches.
If you need help with any of these suggestions, contact us to arrange a consultation to explore options for your business.
We want to take this opportunity to thank all of our fantastic clients for their business during the past year. We’ve loved helping make your visions a reality and we look forward to working with you again in 2014.
Merry Christmas and Happy New Year!!!