We recently offered some of these points in a newsletter article, but it’s such an important topic to our clients that it is worth revisiting.
As a business, your website is one of the most important marketing pieces you will ever have. Because of this, you don’t want to trust your website to just anyone. When you have made any big decision in life (buying a house, planning a wedding, buying a car, etc.), you probably spent a lot of time doing research and testing out different options. The process of getting your website developed should really be no different. It’s important that you take your time and do your research so that you don’t end up with a website you’re unhappy with.
Here are some important things to consider when choosing your developer:
- Price: Make sure the features you want are included in your quoted price (i.e. shopping cart, blog, content management system, etc.). Compare prices with other developers. Too low or too high can be a red flag.
- Past work: Make sure you look at their portfolio to see what kinds of websites they produce and if it matches what you’re looking for. Pay attention to whether all of their sites have the same look or if they are flexible with their designs.
- Their website: Do they have one? Is it updated? If a web developer doesn’t have their own website, or it’s out of date, be wary.
- Services: Understand what is included in your quoted price. If you need graphic design, copywriting services, or regular maintenance for your website, make sure the developer you choose can take care of everything you need.
- The process: Ask your developer what steps will go into your website. They should be able to provide rough dates for the completion of major phases in the development process.
- The developer: It’s important you get to know the person responsible for your web project and you’re comfortable with them. Find out whether this is their full time job or a side project, and how much experience they have before making a decision. They should also show a genuine interest in your business in order to develop the best website for you.
If you take the time to do the proper research, you should end up with a developer (and, most importantly, a website!) that suits your needs.