* We’d like to thank our new friends: Jomer Gregorio, CEO of CJG Digital Marketing, for the excellent infographic, and Rombie Lagunzad of Digital Marketing Philippines, for contributing to our blog and sharing with our audience!
If you own a small business and have been wondering why your marketing efforts aren’t paying off no matter how much effort and investment you put in it, then you may be forgetting one important ingredient: search engine optimization (SEO).
To many small business entrepreneurs, SEO is an unfamiliar territory. But if you’re looking to move your website up the Google search ranks, garner more traffic, and convert more leads, you should be working on launching an SEO campaign and strengthening your SEO strategy.
SEO is an extremely vital digital marketing method. Without a strategic SEO campaign, it would be difficult for your business to stand out among the thousands of websites on search engines. Even a site with a well-established content footprint is going to find it challenging to topple those search engine-optimized websites that dominate the first two pages of Google.
If people cannot see you, you cannot expect to generate new business, let alone find potential customers. As far as business is concerned, this can only mean bad news.
To help improve your visibility in key search engines, the CJG Digital Marketing team has put together a concise list of strategies and tactics that you can reference to when optimizing your website.
Tick off everything on the checklist and expect your site to rank higher in search engine results, earn more organic traffic, and convert more leads or sales.
Jomer Gregorio is the CEO of CJG Digital Marketing, located in the Philippines.