Whenever we launch a new website, we always install a Google Analytics tracking code. Not only does it track your site’s traffic, but it provides you with a ton of data to help you identify successes and weaknesses that can shape your marketing goals. For anyone just starting to get familiar with Google Analytics, these are some of the reports you should be paying attention to.
Where to find it: In the Audience section, under Geo
What you can do: Find out where your website visitors are coming from
Why you should care: You will be able to see if your visitors are coming from the areas you serve, identify where you need to improve your advertising, and pinpoint regions you could consider expanding to.
2. Referral Sources
Where to find it: In the Acquisition section, under All Referrals
What you can do: Find out what other websites are pushing visitors to your site
Why you should care: By checking your referral sources, you can see if the links you have placed on online directories, social networks, and other websites are working for you.
3. Top Viewed Pages
Where to find it: In the Behavior section, under Site Content
What you can do: Find out what website pages are most popular
Why you should care: You will be able to see your most viewed pages, which may correspond with your most popular products and services. With this information you can identify where you should focus your marketing efforts.
4. Visitor Flow
Where to find it: In the Behavior section, under Behavior Flow
What you can do: Find out how visitors use your site, pages they visit, and where they drop off
Why you should care: By noting the most common drop-off points, you can identify website pages, steps in sign up processes, and forms that need improvement in order to keep visitors on the site and reach conversion goals.
5. Real-Time Data
Where to find it: In the Real-Time section
What you can do: Monitor activity as it happens on your website
Why you should care: With real-time data, you can monitor the immediate impact on website traffic from your latest promotion, social media post, blog entry, content update, etc.