Developing a brand can be a daunting task for new businesses. Although many beginners often think of a brand as just a logo and name, it’s really so much more. Your visual identity is only one component of your brand, which includes your marketing messages, reputation, and any impressions or feelings associated with your business.
If you’re just starting a new business, take a look at the infographic below for some of the important steps you’ll need to take to create your brand. Remember, it can take a long time for your brand to become strong and recognizable, but these steps will set you on the right path.