Facebook pages have experienced a significant update recently and most pages were given the new look this week. Page managers have been given the option to publish the update for fans to see or wait for Facebook to make the switch automatically in the coming weeks.
The new look brings some pretty major changes, so we’ve put together this list of the most important things you should know to help you make the most of your Facebook marketing.
1. Changes to your cover photo
Your cover photo looks a bit different with the new layout. While the size is the same, the profile picture has moved up, and your page name and categories have also relocated to the bottom of the cover with a gradient.
These changes mean certain graphics and text might now be covered or awkwardly cut off. And if you’ve been designing your cover photo and profile picture to work together, your old designs won’t work with the new look. To find the latest dimensions, check out this infographic that breaks down the new cover photo layout so you can customize your design.
2. Single column = larger timeline images
Probably the most significant change you’ll notice with the new layout is the end of the 2-column stream. With a single stream (just like your personal profile), there’s more room for larger images.
Enlarged ‘Highlighted Posts’ are no longer, so you can’t make certain images stand out more than others. However, every image now has more real estate that you should be making the most of. Utilize large, high quality images so your page’s timeline looks its best and maximizes engagement with your fans. Once again, Jon Loomer’s infographic can help you with the recommended sizes of shared links, timeline images and more.
3. Less visible apps
Another big change came with the relocation of apps. They lost their prime real estate below the cover photo and have moved to the left column where they’re a bit harder to find.
You’ll want to make sure that your custom tab images are catchy enough to attract your fans’ attention. You might also want to start posting links to the apps on your timeline so they’re not overlooked.
4. Easier access to measurement data
One of the best things that came with the new page design is easier access to stats on reach and engagement. Your Insights data has moved into its own tab above the cover photo so that it’s even easier to find.
Facebook also now provides an overview with a ‘This Week’ breakdown on your main page, which is perfect for quick at-a-glance performance reviews. What’s even better is that you can now access a detailed post-by-post breakdown of engagement by simply clicking on the reach bar beneath any post on your timeline.
5. Customizable left column info
The new layout also offers a few options for customization. Try the new ‘Manage Sections’ feature to change your left column’s appearance, moving the sections you value most towards the top.
Whether it’s apps, reviews or photos, you can customize your page so that your visitors see the most important sections. Just make sure sections like ‘About’ are complete since it can’t be moved from the top of the left column.
If you’re looking for some help revamping your Facebook page and being more successful with your social media marketing efforts, don’t hesitate to contact us. We would love to offer our professional advice!