We all know that customer service can make or break a business. In the digital age, customer service has become more public than ever, with feedback given through social media and online review sites. If you’ve been ignoring these online reviews, you’re doing your business a disservice and potentially damaging your brand. Keeping track of your online reputation is an important part of successful brand management.
You should embrace all customer feedback (the positive and the negative, as difficult as that might be). Positive reviews will make your business look trustworthy – plus they can help you identify areas where your business excels. On the other hand, negative feedback can help you identify areas of improvement so you can do better business. And all online feedback provides a great opportunity to demonstrate your organization’s helpfulness and excellent customer service.
Don’t be afraid of your customers’ online feedback! Take a look at the infographic below for more advice on how you can make the most of your online reviews.