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Custom vs. Template Websites: 4 Reasons Custom-Builds are Best

December 17, 2014 - Web -

As a business, we pride ourselves on providing customized solutions to our clients. That includes our graphic design, marketing strategies and the websites we create. This also sets us apart in a market where many other web companies provide less expensive, but also much less customizable websites using templates.

Sometimes clients can be easily confused about the difference between a custom-built and template site. We believe that custom designed sites offer a significant value to our clients for a number of reasons, including easier user-management, greater flexibility and more features available for integration. Here are just a few of the top reasons why you should choose a custom-build over a template.

You get exactly what you want

When you meet with a developer like us for a custom website, we’ll sit down and discuss all of your needs, which we will take into account when we create the custom designs for you to choose from. Our clients will often like elements of multiple designs, which we will combine when creating the final layout. With a template website, you’ll also likely have a few design options, but you might not be able to take an element from one option and apply it to another because of the constraints of the template.

You might encounter a similar problem if you identify new features you’d like to incorporate during the development process. We understand that your needs and ideas for your website might change during the process and a custom website allows that flexibility. When you choose a custom-built site, you don’t need to worry; any feature you want, you can get!

No one will have the same website as you

The same template can be used for many websites, which means your business’s site may end up looking like a lot of other businesses’ sites.

When your website is created custom for you, it’s just that – custom! You’ll never see another company with an identical design, which is so important because we believe your website should be just as unique as you are.

You have more control

With a template website, your ability to manage various options can be more limited. You will be able to make certain changes, but not all that you may want over time.

In comparison, a custom website will often allow much greater flexibility in managing customizable features. This can include backgrounds, images, styling, formatting and more, giving you greater control over the appearance of your website.

Your website will suit your needs longer

Over time, you might identify new features and functionalities you want to add to your site so that it continues to meet your needs. With a custom site, it’s much easier to make updates and small revamps as your needs change compared to a template site that might not have the flexibility to allow the changes you want.

A website is a significant investment and one of the most important marketing pieces your business has. You’ll want to ensure you’re making a good investment and that means getting a website that will last and adapt as your business changes.

Want to discuss a web project for your business? Contact us to learn more about our custom websites and the other services we offer.

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  • Return True MediaReply

    I do disagree because nowadays templates can really save a lot of time and costs and there are many p-pretty comprehensive templates based on great frameworks. So yes custom design has its place, but keep in mind customizing a template involves custom design and code anyway.. especially if you're overriding a theme.

    Unfortunately the right/wrong approach really misguides people I think. "As a rule of thumb, your end goal, your resources and constraints (budget and timeline) should dictate the level of customization." - http://www.rtruemedia.com/blog/template-web-design-vs-custom-design/

    August 18, 2015
    • Logikal CodeReply

      We agree, there are many great templates available these days and offer many customizable variables and that is the key here. Customization is integral these days especially with the ever changing search index algorithms and page ranking systems and we want to ensure that our clients understand the negatives associated with buying a template and slapping it on without any personalization!

      Thanks so much for the comment, guys! Much appreciated! :)

      August 18, 2015
      • Return True MediaReply

        So true, sadly many developers/designers will do that and take advantage of their clients' trust whenever they can. Customization should involve more instead of just slapping it on and taking credit for someone else's work. Cheers!

        August 18, 2015
        • Logikal CodeReply

          Definitely - in northern Ontario, some business owners are unaware that they are purchasing sites from devs who create and sell sites made through free online website builders - the definition of unethical!

          We just gave you guys a follow on Twitter - great to connect with likeminded Canadian firms!

          August 18, 2015

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