How many times have you heard the saying “content is king”? If your website doesn’t have great content, you’re losing visitors to other sites that do. You need to make sure your content is informative, relevant, and catchy so that you impress your website visitors. Confused about how to create that killer content? Follow these steps to success:
1. Understand your audience
Before you write any content, for your website or other marketing avenues, it’s absolutely vital that you know who you’re writing for. You want to make sure that your content is appropriate for your target market’s knowledge and reading level. Get rid of technical terminology and jargon your audience won’t understand in order to gear your content towards the people that will actually be visiting your website.
2. Create the voice of your brand
Just like understanding your audience, you’ll also need to identify your brand’s personality before you get down to writing. The voice you decide on will depend on your business type and your target market. Are you fun, professional, creative, educational? Make sure your website content reflects your key traits and then all other content (print materials, social networks, blog, etc.) from your brand should be in keeping with this voice.
3. Identify your top keywords
Ensuring that your top keywords are included in your content will keep it relevant and help search engines know what your business is all about. Decide on your top 5-10 keywords or phrases you want your business to be known for and make sure these terms are included naturally in the content you write.
4. Write for readers, not search engines
Although it’s important to include your keywords, you don’t want your content to be unnaturally full of your top terms; this is called ‘keyword stuffing’. Readers will find your content unpleasant and you could be penalized by search engines. Focus on the information your website visitors will be looking for and write content that draws them into your business.
5. Keep it concise and readable
In our digital age, people are used to consuming information in bite-sized, easy to digest pieces. Break your content up into easy to read sections with lists and subheadings so it’s skim-able. While you might be tempted to include page upon page of lengthy information, the majority of visitors won’t read it. For most websites, visitors are looking to get a basic understanding of your business offerings. If you hook them with great content, they will ultimately contact you to learn more, so every tidbit of information doesn’t need to be included on your site.