So, you’ve spent a ton of time and effort getting to know the ins-and-outs of your website and how it works. You’ve committed yourself to creating and curating amazing content that serves to provide value to your audience. You may have even begun seeing your posts gaining some traction in regards to their traffic and engagement levels.
You’ve worked so hard to attract visitors to your site and it’s finally starting to pay off! But have you been doing everything you can to keep them there?
Of course, the best practice for encouraging longer stays and return visits is to regularly develop fantastic content. Content is king and that’s a reality we expect will maintain itself for the foreseeable future.
This means you are increasingly more likely to lean upon video, images, and outbound links in order to flesh out your own original material. However, it is the latter of these three that can often lead into a missed opportunity.
When sharing outbound links, what you are actually doing is providing a free referral to other content providers. There is absolutely nothing wrong with this – in fact, networking with and acknowledging those within a similar space is always encouraged – but you do risk diverting traffic away from your own site without any guarantee of return.
How so? It really comes down to the manner in which you’ve been sharing your links out.
The standard HTML code for creating outbound links will look like this:
<a href=“https://www.logikalcode.com/”>Logikal Code</a>
But the addition of this simple alteration will do you a big favour:
<a href=“https://www.logikalcode.com/” target=“_blank”>Logikal Code</a>
If you choose to employ this as your standard routine, any clicked link will open up within a separate window or tab.
Keep in mind that the likelihood of a user returning to your content decreases substantially if they are required to hit the back button on their browser. With the rise in digital technology, the human attention span has shortened from 12 seconds to eight seconds in more than a decade. So ensure that the only way they can leave your site is if they physically ‘X’ you out!
If you’re using a content management system such as WordPress, life gets even simpler – it’s simply a matter of checking off a box!
This is a handy tip that also has potential to maximize the average session durations as reported by your web analytics.
You’ve been working tremendously hard to draw people towards your site – don’t push them out the door before you’ve had the chance to tell your entire story!